Tasty Good Toffee

Revamping a family-owned toffee brand to be full of personality and stand out on the shelf.

Bringing new life to a family recipe

Project Overview

Tasty Good Toffee got a facelift through modern and playful branding, illustrations, and colors. By enhancing the logo and brand language, we were able to translate a recognizable look that would be familiar to their loyal customers, while also standing out against their competitors on the shelf. Featuring over a dozen new toffee bags to highlight all their delicious recipes, this project brought new energy to a family recipe.

The result?

Magazine features
Higher sales and quicker restocks
Faster restocks at big name retailers

@tastygoodtoffee | www.tastygoodtoffee.com

The work

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