Behind the Brand
Hi, I'm Allie!
I'm a Nebraska-based graphic designer who is heavily inspired by bold colors, rich texture, and vintage typography. For the last six years, I've been running a typography goods business called The Cold Hearted Collective. While falling in love with product design and building my brand, I also was working behind the scenes to establish a career as a freelance designer. And now, we're here!
So, welcome to The Do Good Designer! A new (but not so new) design studio that creates good design for good people.
Brand message
Whether you're a small business owner or a national brand, my goal is simple. Create good design for good people.
Design has an ability to make a big difference in the world around us. But this studio isn't only about transforming businesses, it's also about making our local communities better and brighter. Through my semi-annual mural donations and mentorship, The Do Good Designer is just getting started!
Listen first, design second
I don't just hand off files, I get to know both you and your business. Working with good people and forming a lasting relationship is my top priority.
Design with intention
Over the last 10 years, I've created a signature style that's meant to stand out. But these bold choices backed by both strategy and skill.
Design that serves a purpose
I don't make things just to make things, and I don't jump from trend to trend. My designs are meant to last and are created with longevity in mind.
Your vision is my mission
I work alongside you, not just for you. When you invest in a service, taking the jump can feel overwhelming. I want to make sure you're enjoying the process from start to finish.